Araceli Molina
PRODUCT MANAGER, PMP, MBA
02 MY WORK
01 ABOUT ME
1. I like to get to the point and enjoy exploring the best way to get there.
2. I love diagrams
MAYBE A:
ARE YOU LOOKING FOR...?
NONE,
JUST LOOKING
A TECHNICAL
DEVELOPER
FRONT END DEVELOPER
NOT QUITE THERE,
BUT COMING SOON
NOT MOI
:(
A CREATIVE
STRATEGIST
WITH A CUSTOMER
CENTRIC APPROACH
PRODUCT MANAGER
PMP
INTERACTION DESIGNER
UX DESIGNER
UP TO DATE
WITH CURRENT
FRAMEWORKS
WITH
EXPERIENCE
LEADING TEAMS
MOI!
EITHER WAY, GLAD TO SEE YOU HERE.
FEEL FREE TO HAVE A LOOK AROUND
BACK END DEVELOPER
03 MY CV
2018-CURRENT
BANCO AZTECA
LEAD UX STRATEGIST AFORE AZTECA
Currently developing a User-Centric approach to Digital Transformation projects, using agile methodologies for digital-enabled products and services.
Responsible for delivering creativity-driven solutions to enhance customer experience across brand channels through idea integration and planning.
2014-2016
BANCO AZTECA
MARKETING MANAGER
Worked together with the marketing team to develop brand identity and core message.
We developed a customer-centric approach, identifying our target audience and their pain points to deliver thought-provoking campaigns around our brand’s touchpoints.
2013-2014
STORE PLANNING - 360
VM COORDINATOR
Point lead of national Visual Merchandising Team in Harley-Davidson’s official VM Program, managing a team of eight Visual Merchandisers and designers.
Responsible for VM’s Project Management and concept development of various BTL projects for Harley Davidson, Nike and Palacio de Hierro.
2010-2013
LITOBEL
LEAD DESIGN MANAGER
​
Managed transversal project development, from pitch to end.
Worked together with stakeholders to conceptualize and deliver final creative
B2B solutions through BTL projects for brands like HP, Bridgestone and Canon.
© 2020. ARACELI MOLINA.